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What are ad runs?
When you have created a campaign e.g. Facebook Ad + External Page and you launch that Facebook ad for the first time, it will create an ad run. When the ad stops and you launch it again (either the same or after editing the ad), a second ad run will be created and so on. Every ad run will show you the specific data of every ad, so that you can compare the performance and evaluate what works and what does not before launching your next campaign. To see all your ad runs: Open a CAMPAIGN
How to filter ad runs?
Open a CAMPAIGN Under AD RUNS under your campaign funnel click on any of the ad runs to see the data for that specific ad run for your campaign funnel. Without any ad run selected, your campaign funnel shows the sum of all your ad runs.