What ad types does Balloonary offer?

Balloonary offers two different ad types:

Conversion Ads

What are they?
Conversion ads are online ads that want you to do something specific, like buy a product or sign up for a newsletter. They're not just about showing you something, they want you to take action. To help these ads work better, ad platforms learn from the actions people take (or don't take) after seeing these ads. They use this knowledge to show the ads to people who are more likely to take the action the advertiser wants, which helps make the ads more successful overall.

When to use them?
Conversion ads are best used when you have a clear, specific action you want users to take. This could be buying a product, signing up for a newsletter, or filling out a form. Conversion ads are especially effective if you have a well-defined target audience since ad platforms can analyze user behavior and target those likely to perform the desired action. They work well for campaigns focused on generating sales, gathering customer data, or encouraging sign-ups, among other specific actions.

Additional setup required: Conversion ads only work if you install the Balloonary Snippet on your page. You also have to define a goal in Balloonary.

Traffic Ads

What are they?
Traffic ads, on the other hand, are primarily designed to attract people to visit a specific webpage or website. Unlike conversion ads that encourage direct actions, traffic ads simply aim to increase the number of visitors or 'traffic' to a site. It's like putting up a big sign pointing towards your online shop; the goal is to get more people to come and look around. Ad platforms will show these ads to people who are likely to be interested in the content of the website, based on factors like their past browsing history.

When to use them?
Traffic ads are primarily used to drive more visitors to a specific webpage or website. This could be a blog post, a product page, a sign-up page, or the home page of a website. They're often used when the main goal is increasing visibility and knowledge about a site, product, or service, thereby hopefully broadening the potential customer base. For example, if a company launches a new product or a related article, they might use traffic ads to ensure that more people visit the page to learn about the product or read the article.

Updated on: 18/07/2023

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