Articles on: FAQ

Can the AI optimize for purchases or even better: ROAS?

Balloonary supports conversion optimized ads by using the Balloonary snippet (if used). The Balloonary snippet allows to dynamically measure page visits or even click events so both the user and the AI receives data to optimize the ad performance. If you want to know more about the Balloonary snippet and how to use it, check it out here.

Furthermore Balloonary automatically optimizes the Maximum Cost Per Click (max CPC) for Google Ads and the Cost Per Result Goal for Facebook, to gradually reduce the cost per goal completion.

Updated on: 09/09/2022

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