How does the ad targeting work in Balloonary? Is it the same as on Google or Facebook?
Balloonary uses directly the original targeting functions from the various ad platforms. However the big difference is that Balloonary users don't need to manage all these functions manually. Balloonary shows the most important targeting functions to the user like Keywords for Google Ads, interests, demographics, behavior targeting for Facebook as well as Instagram and age and gender for all of the platforms.
Updated on: 09/09/2022