What is misleading advertising?

Advertising via Balloonary is seen as misleading if it involves false, misleading or deceptive information that is likely to cause the average consumer to act in a way they might otherwise not. Advertising may also be considered misleading if important information that the average consumer needs to make an informed decision is left out.

Examples of misleading advertising
A false claim about the characteristics of the goods or service, e.g. – a product is a different color, size or weight to what is advertised.
The price or way the price is calculated is misrepresented, e.g. – products are advertised at sale prices, but turn out not to be.
The way the goods or service are supplied is misrepresented, e.g. – free delivery is advertised, but the delivery actually involves some sort of fee or charge.
Any aspect about the advertiser is misrepresented, e.g. – the business is presented as being a member of a trade association, when they are actually not.
The advertisement creates a false impression about a product or service, even if the information given is correct.
The ad shoes branded products from a specific manufacturer under a different brand or product name
Any important information is hidden or left out.
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