Articles on: FAQ

How does 'Continuous Optimization' work in Balloonary?

Balloonary optimizes your ad campaigns on the level of Maximum Cost per Click for Google and Maximum Cost per Goal for Facebook and Instagram.

For Google:
Balloonary analyzes the bids per keyword during a running campaign day by day and adjusts expensive keywords by paying step by step less for these keywords while keeping the performance equal or higher.

For Facebook and Instagram
Balloonary analysis the average Cost per result goal and adjust this value step by step on a daily basis in order to lower the costs while keeping the performance either at an equal or higher level.

Updated on: 07/10/2022

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