What are copy writing formulas?

Copywriting formulas are tried-and-tested structures or templates used by copywriters to create persuasive and compelling ad copy. These formulas serve as a blueprint to craft attention-grabbing headlines, engaging content, and persuasive calls-to-action, making the writing process more efficient and effective. By following proven copywriting formulas, writers can optimize their messaging and increase the likelihood of converting readers into customers.

Ok, now how does that work in the real world?

Let's imagine you would like to advertise an online language learning course.

How can we apply different copy writing formulas to the Google ad description which has a pretty low and strict 90 character limit. In this case it is quite challenging when trying to incorporate a specific copywriting formula. However, using these formulas can still be beneficial, as they provide a structured approach and help ensure that your ad remains focused on essential elements, even with limited space.

When working with such a short character limit, it's essential to adapt and condense the chosen formula to fit within the constraints. Here are some examples of how our online language learning course could implement the different formulas offered in Balloonary:

1. AIDA:

• Attention: Unlock your language potential
• Interest & Desire: Fast, fun & effective lessons
• Action: Join today!

Example: "Unlock Language Potential - Fun & Effective! Join Today!"

2. PAS (Problem-Agitate-Solve):

• Problem: Struggling to learn a language?
• Agitate: Tired of slow progress?
• Solve: Try our expert course!

Example: "Struggle with Languages? Tired of Slow Progress? Try Us!"

3. B-A-B (Before-After-Bridge):

• Before: Limited language skills
• After: Confident communication
• Bridge: Our online course

Example: "From Limited Skills to Confident Speaker - Enroll Now!"

4. PPPP:

• Promise: Learn a new language fast
• Picture & Proof: Expert instructors, 95% success rate
• Push: Enroll now!

Example: "Master Languages Fast - 95% Success Rate! Enroll Now!"

5. USP (Unique Selling Proposition):

• Identify what sets your course apart from competitors (e.g., innovative teaching methods, personalized learning paths, etc.)

Example: "Innovative Language Learning - Personalized & Effective!"

6. DRF (Desire-Reason-Feature):

• Desire: Master a new language
• Reason: To travel, work, or study
• Feature: Comprehensive course

Example: "Master Languages for Travel & Work - Comprehensive Course!"

7. SSS (Star-Story-Solution):

• Star: You, the learner
• Story: Your language journey
• Solution: Our course

Example: "Be the Star of Your Language Journey - Join Our Course!"

8. FAB (Features-Advantages-Benefits):

• Features: Interactive lessons, expert teachers
• Advantages: Engaging, personalized feedback
• Benefits: Rapid language acquisition

Example: "Interactive Lessons, Expert Teachers - Learn Fast & Easy!"

Updated on: 21/03/2023