The goal completion value is crucial to calculate the profitability of your ad campaign. As an example, imagine the following campaign scenario:

Campaign budget: 100$
Total page visits: 100
Number of people that completed your funnel goal: 10 (e.g. newsletter subscription, signups or web shop purchase)
The average value you get out of a goal completion: 15$

That would mean that each goal has cost you 10$ but you earned 15$, which results in a profit of 5$

This calculation is done automatically by Balloonary and it helps you to evaluate the return on investment of your campaign spending.
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