Balloonary's AI needs information about the business and the products or services that the user wants to promote. This information is retrieved from the website that the user needs to provide during the setup of an ad campaign. The AI is basically reading the website content including text and images in order to come up with the correct ad copy, image and targeting suggestions. If the AI wasn't able to read the website or if the result of the business summary is incorrect, the user can always change and edit the basic information in order to improve the AI suggestions.
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