• When do I need a new Campaign?

  Learn when you should create a new campaign or just edit your existing one. The answer is pretty simple. If you are planning a "significant change" to your campaign you should probably create a new one. What do we mean by "significant change"? That would be everything that goes beyond simple tweaking and adjusting. Let's look at some examples: Christmas campaign You have your first campaign set up and it's been running for a little while. Winter is coming up and you plan to roll outSome readers

• How to set up performance metrics?

  Learn how to set up performance metrics in the campaign dashboard to get quick insights into how well your campaign is doing. Let's quickly talk about how performance can be measured in online campaigns. There are two very interesting metrics in each campaign. One is the ratio of people that saw your ad compared to how many clicked it and landed on your page. It's called CTR (click through rate) The second one is the ratio of people who visited your page compared to how many completedSome readers

• Why do I need a campaign goal completion value?

  The goal completion value is crucial to calculate the profitability of your ad campaign. As an example, imagine the following campaign scenario: Campaign budget: 100$ Total page visits: 100 Number of people that completed your funnel goal: 10 (e.g. newsletter subscription, signups or web shop purchase) The average value you get out of a goal completion: 15$ That would mean that each goal has cost you 10$ but you earned *15$, which results in a profit of 5$Few readers

• What are copy writing formulas?

  Copywriting formulas are tried-and-tested structures or templates used by copywriters to create persuasive and compelling ad copy. These formulas serve as a blueprint to craft attention-grabbing headlines, engaging content, and persuasive calls-to-action, making the writing process more efficient and effective. By following proven copywriting formulas, writers can optimize their messaging and increase the likelihood of converting readers into customers. Ok, now how does that work in the real woFew readers

• Why is the number of clicks reported by ad platform higher than the number of visits to my site?

  Ads are sometimes targets of so-called “ghost clicks”. This is traffic generated by bots that either don’t follow through with loading a page after triggering the click, or that load the page with deactivated code, flying under the radar of most analytics systems, including ours. The problem is well understood and widely discussed on the internet. We see these ghost clicks all the time across all ad types, industries, and audiences. Their percentage is usually below 15%. Why does this happenFew readers